The fourth-generation Ford Taurus, produced from 2000 to 2007, represents a significant chapter in automotive history. This generation aimed to recapture the appeal of the original 1986 model line by addressing criticisms of its predecessor's styling.
2001 Ford Taurus SES
Exterior Design
When Ford introduced the third-generation Taurus, its styling and heavy reliance on ovoid elements became a point of criticism and controversy, strongly limited the car's appeal. As a result, for the fourth generation Taurus, Ford designed it with a more subdued, angular design, as part of Ford's New Edge styling, in hopes of increasing the car's appeal. The front and rear clips were also redesigned on the Taurus and Sable sedans; all body panels were brand-new except the doors. Station wagons received the new front clips but from the firewall back they were essentially the same as the 1996-1999 wagons.
The Taurus now had the turn signals integrated into the headlamps, similar to that of the previous generation Sable. The front bumper was also redesigned to include a larger front grille which, like the previous generation, contained a chrome bar running through the middle containing the Ford logo. The rear clip was redesigned with a larger trunk and trunklid, as mentioned above, as well as giving the Taurus two large taillights as opposed to the rear lightbar used in the previous generation cars. Mounted on the trunklid was a large chrome bar containing the Ford logo, like in the front.
In 2003 for the 2004 model year, the front clip was slightly redesigned, and the Taurus got a new front bumper and grille. The grille was made smaller, with the chrome bar removed, replaced by just a large Ford logo in the center. The taillights were slightly redesigned, originally to include amber turn signals, but this was cancelled at the eleventh hour.
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Interior Features
As with the exterior, the interior was completely redesigned with a more conservative style, although some features from the previous cars were carried over. The dashboard had a more linear appearance, instead of curving around the driver. The "Integrated Control Panel" was carried over but enlarged, reshaped, and placed in the center of the dash instead of being tilted toward the driver.
The Flip-Fold center console was also carried over but it was revamped as well. This Taurus' interior was available in two configurations; a front bench seat with a column-mounted shifter and the Flip-Fold center console, or bucket seats with a traditional console and a floor-mounted shifter. The configuration for a steering column-mounted shifter and a center console, which made a brief return for 1999, had been dropped.
The interior also contained many new safety features; side airbags, tether straps, and a glow in the dark trunk release mounted inside of the trunk. This interior also contained a new system which Ford called the " Advanced Personal Safety System". This system, at the time of a collision, would detect the driver and passenger's positions as well as seatbelt usage, and would inflate the airbags to match, possibly preventing airbag-related injuries.
For 2004, the interior got a minor revision. This included a new steering wheel with a center airbag pad that was shaped like an upside-down taco and new gauges with a diagnostic center that would tell if there were any problems with the car, as well as average fuel economy, replacing the outdated analog odometer.
Trim Levels and Special Editions
The two 1999 models were carried over, and two more were added. The most basic model was the LX, with the SE as the mid priced model. Two new trim levels were offered for 2000: the SE Special Value Group and the top-end model SE Comfort. These new trim levels were renamed the following year to SES and SEL respectively.
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The SEL line received a few upgrades for 2003, to give it a more upscale image. Among the changes were a new instrument cluster, wheels, as well as a slight redesign of the dash, with woodgrain replacing the black trim. It also got woodgrain on the steering wheel rim and around the power window switches on the front doors. Also in 2003, Ford created a Centennial Edition Taurus to celebrate Ford's 100th anniversary.
This special Taurus included many extras, such as lighter wood trim, special leather seats, headlights with black accents, special wheels, a special leather case for the owner's manual, a leather jacket that said "Ford: 100 Years", a similar watch, and a letter from William Clay Ford, Jr. For 2002, 2003 and 2004, the SES model received a "Sport" package, which consisted of five-spoked rims known as "slicers", and the Duratec engine standard.
In addition, the exterior of the vehicle received Sport badging on the front quarter-panels, the chrome bar on the grille was changed to body color, the interior received two-toned cloth seats, a two-toned dash applique, special "Sport" floor mats, and a leather-wrapped steering wheel.
Engine Options and Performance
The engines were carried over from the previous generation, with the Vulcan being the only available engine on the LX and SE, producing 155 horsepower (116 kW) and 185 lb⋅ft (251 N⋅m) of torque, and as the base engine on the SES. The Duratec engine was optional on the SES and standard on the SEL, producing 200 hp (149 kW). For 2005, with the LX and SES models being dropped, the Duratec was only available on the SEL, and in 2006 the Duratec was dropped altogether, with the Vulcan becoming the standard and only engine available on the SEL.
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Mercury Sable: The Taurus's Sister Model
The Mercury Sable, the sister model of the Taurus aimed at a more upscale audience, was also redesigned for 2000. Like with previous generations, the Sable shared all mechanical components with the Taurus with a unique body. The new Sable was also largely carried over from the previous model, with changes limited a new front fascia, rear fascia, wheels, a taller roof and trunk, and a new interior, though the interior was the same design of the Taurus with added woodgrain trim.
Like with previous generations, the Sable offered the same powertrains and equipment as the Taurus. The Sable was again offered in GS and LS models in wagon and sedan body styles, with a new top-of-the-line LS Premium trim. An LS Platinum edition was also briefly offered. The Sable was updated in 2004 with a new grille, front bumper, steering wheel, instrument cluster, wheels and tail lamps. The Sable was discontinued in 2005 and replaced by the Mercury Montego (which would be renamed as the Sable in 2008) and Mercury Milan.
Sales and Discontinuation
This generation of Taurus saw a significant sales slump compared to its predecessors. Having already lost its status as the best selling car in America when it was surpassed by the Honda Accord and Toyota Camry in 1997, by 2005 it was no longer in the top ten in sales.
Production of the Taurus wagon was discontinued on December 8, 2004; sedan retail sales halted after a short 2006 model year, and the Taurus became sold exclusively to fleets in the United States, while still being sold to retail customers in Canada. Production ended on October 27, 2006, as Ford idled the Atlanta plant, as part of its "The Way Forward" restructuring plan.
The last Ford Taurus rolled off the assembly line around 7:00am, destined for delivery to S. Truett Cathy, owner of Chick-fil-A. Mr. Cathy's original restaurant was located across from the Ford Atlanta plant.
The discontinuation of the Taurus sparked debate given its once-strong position in the market and Ford's well-publicized financial problems at the time. Newly-hired Ford CEO Alan Mulally expressed similar opinions, telling the Associated Press the decision "perplexed" him when he learned about it; he recalled asking subordinates, "How can it go away? It's the best selling car in America!"
As the successor Five Hundred was struggling in the marketplace, Mulally viewed the decision to discontinue the Taurus as a "mistake that needed to be fixed", noting, "The customers want it back. They didn’t want it to go away. They wanted us to keep improving it."
Ford Taurus Generations